As far as he can remember, Rowan has always had a “Passion for Fashion”, men’s grooming and style. And with his main motivation to inspire men’s fashion no matter what budget you have, Rowan quickly rose to prominence as a leading men’s fashion Instagram influencer and blogger.
Rowan has over 1.1 million followers on Instagram and has worked with many leading brands in the fashion industry, including Diesel, Next and Guess.
His work with these big-name fashion labels have earned him widespread recognition and in 2018, he won the Fashion Influencer Award in Monaco.
Rowan Row at Influencer Awards 2018 Monaco
How Rowan Row Became an Influencer
Before becoming an Instagram influencer, Rowan worked as a personal trainer where he started a blog sharing fitness advice and workout routines. However, he noticed that he could only go so far in this niche. So on the encouragement from his friends, he switched to men’s fashion.
And when he did, he noticed there was a gap in the market. Rowan noticed that in women’s fashion, there was a lot of content out there that showcased different looks and outfits. And Rowan decided to emulate that by creating similar content for men.
When Rowan first started out in this niche, he purchased affordable clothing items and he took pictures of himself wearing them using a Nikon D500 that was set up on a tripod.
He didn’t want to buy big name brands since he wanted to show that anyone can achieve style regardless of budget.
His content attracted the attention of brands and his following quickly grew to over 300k followers.
However, Rowan’s Instagram account got hacked and he lost all of his engagement and followers. He started again from scratch while continuing his focus on creating good quality content which helped him attract back his followers, his brand partners as well as new followers.
Rowan is one of the Influencer tutors who share their insights and tips on becoming an Influencer.