As a makeup artist by trade, Jagoda strongly believes in empowering women and that anyone can look and feel confident with the correct makeup routine. And on her Instagram profile, she delivers this through sharing easy-to-follow makeup tutorials.
Jagoda sees herself as a creative and strongly believes that the process of applying makeup is an art form. After all, you’re visually transforming your physical self-image.
And as an influencer, she sees herself as a creator, rather than a business. As she believes being an influencer is about providing your own perspectives and sharing your opinion to people who appreciate what you say. It is not about selling products on behalf of someone else.
From LifeOfABlueberry to Instagram Influencer
Before becoming an Instagram influencer, she worked as a full-time makeup artist for MAC. There, she made the decision to share and upload makeup tutorials on her YouTube channel called Life of a Blueberry to showcase her skills and knowledge.
Her online videos were gaining significant engagement. And from there, she decided to leave MAC to work as a full-time freelance makeup artist while sharing videos on YouTube.
She soon developed her presence on Instagram, and as her content was drawing more attention, she began to collaborate alongside major makeup and skincare labels including Anastasia Beverly Hills, Huda Beauty, Ole Henriksen and Rihanna’s Fenty Beauty.
Jagoda grew her presence on Instagram organically where she has amassed over 275k followers on the platform. She avoids using Instagram ads on her profile since she wants to be authentic and genuine. Jagoda is one of the influencers who share their journey on becoming an Instagram Influencer.