First, we saw Instagram (quickly followed by Facebook) copying the very feature that helped Snapchat grow in popularity – Stories.
And now, with the emergence of another social media platform, TikTok, which is becoming very popular amongst younger users, Instagram has released its own version of TikTok’s main feature. And they’ve called it Reels.
At the time of this writing, Reels has been rolled out in Brazil. And it won’t be long before Reels would be rolled out internationally.
What Exactly is Instagram Reels?
TikTok provided a platform that allowed users to share a short video clip of them lip syncing to their favourite song from a catalog of tracks that have been provided by various record labels.
Instagram Reels is more or less the exact same where you can share a 15 second video clip of you lip syncing to a track from an extensive catalog of music.
This new feature will be made available via Instagram Stories and will appear alongside popular features such as Boomerang and Super-Zoom.
How to Create an Instagram Reel Post?
To create an Instagram Reel post, users simply need to open up Instagram Stories, access the Instagram Reels feature via the main carousel. Once selected, select your music track, record/upload your clip, and then head over to the editing interface where you can add features like timed captions which allows you to schedule when the text should appear in your clip.
Similar to Stories, you can publish your Reel posts privately to a close circle of friends or you can send them to people via direct message. However, to expand your post’s reach and get featured under the ‘Top Reels’ section on the Explore page, you need to publish your Reel posts publicly.
Your Reel posts, just like Stories, will disappear after 24 hours. You can also add them to your Highlights.
The Impending End of TikTok?
The introduction of Instagram Reels could potentially mean the end of TikTok. When Stories, was introduced, Snapchat’s rapid growth came to a sudden halt. And when this feature does to get rolled out Facebook, it looks like history could be repeating itself.
The main difference between Instagram Reels and TikTok is that Instagram gives users the option to choose not to share their Reel posts publicly. Whereas, with TikTok, your posts are shared publicly as default.
The new feature is available in Brazil right now. No news from Instagram has been announced as to when the feature will be rolled out to more locations.