With no signs of slowing down, Instagram Stories is a tool every brand and business should be taking full advantage of, in whatever way you can. If you’re looking to do just that, but need some pointers in the right direction then don’t worry, we’re here to help! Scroll down to get up to speed with Instagram Stories
What are Instagram Stories?
These features are particularly useful in helping brands and influencers gauge what it is their audience want to see, or to measure their opinion on a specific subject.
How to Create an Instagram Story
Once a photo is taken, it is possible to add text, draw on your image, or add stickers or miscellaneous interactive features such as music or GIFs to your story using the icons at the top of the screen. The best way to get to know these features is through practice!
What Are the Dimensions?
How Are Brands Using Instagram Stories?
NFL
This helps boost their social following, as those that are already fans of the game will come to watch their Instagram Stories for more content, and those curious about NFL may come to their profile to find out more and see a more humanised, accessible version of the brand. This is an example of how behind the scenes content can improve brand awareness.
Airbnb
Airbnb are not only masters of affordable travel accommodation options, but they’re skilled in utilising Instagram polls to their advantage too!
Creating fun, interactive polls/quizzes such as this is a great way to make your audience feel involved with your brand, develop a tone of voice – as well as giving them travel inspiration, which can push them to shopping your products!
If you don’t have the time or resource to produce any other interactive content, an Instagram poll is quick, easy and free.
Missguided
If you’ve got the means and resource, Instagram stories are the perfect way to advertise a competition.
Up market free range egg provider Clarence Court Eggs holds a competition for special occasions. In this instance, they held a competition to coincide with World Egg Day where the winner would win a years supply of eggs.
Proper Tasty
Proper Tasty are the perfect example of this, showing viewers how to quickly create a simple snack. This can be done through multiple short videos on a story or used to push your audience to a longer content form, such as Instagram TV.
Proper Tasty uses celebrity chefs like Gino D’Acampo to share recipes via Instagram Stories.
Instagram Stories is An Effective, Easy Connection Tool
So, what should you be using Instagram Stories for?
Hopefully, after reading this article, you understand that Instagram Stories is a highly engaging way to connect with your followers. With much less pressure than other posts, as they only stick around if you want them to, Stories is somewhere you can show off your fun-side and give your brand a personality, which is crucial to building a customer relationship.
It is also a platform which can be used to educate your followers on what it is you do best, with small snippets of content. With short, snappy, Stories that can be consumed on the go, or whenever they have a free minute, if you can master the art of creating a high-quality, interesting story, you’ll have your audience hooked.
But don’t forget, it works two ways, using polls or other interactive features, you can learn what it is your audience want from you…
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