Digital marketing is disrupting the marketing landscape, and in a good way. It has enabled us to improve the relationship that we have with our consumers and how we interact with them.
To show you how digital marketing is becoming a necessity for brands, here are 10 statistics that you need to know.
1. Google Attracts 96% Smartphone Traffic and 94% Organic Traffic
Google dominates the search engine market. There’s no doubt about it.
The use of Google’s search engine flourished after the advent of smartphones. Smartphone users prefer Google as their search engine of choice because it provides them with a seamless experience of obtaining information and it is able to personalise their search engine results based on their previous search history.
As for organic traffic, Google is responsible for generating 94% of global organic traffic.
With these statistics, it is crucial that you optimise your website for Google’s search engine and ensure your website has a responsive design so that it is compatible for mobile devices.
2. Cash Flow for Global Mobile Ads to Reach $247.4 billion by 2020
Digital marketing is leading towards mobile ads. According to Blue Corona, most of our visual attention is drawn towards a mobile device. Over 55% of TV viewers turn their attention to their mobile devices during TV ad breaks.
With that mind, it comes as no surprise to see revenue in global mobile advertising reaching $247.4 billion (approximately £200 billion) by 2020.
3. 84% Will Abandon an Online Purchase on an Unsecure Web Page
When developing your website, your number one priority is to make sure your site is secure.
According to GlobalSign, up to 84% of consumers will abandon a purchase on seeing a website that is unsecure.
To prevent this from happening and to reassure you web visitor to stay on the page, make sure your website has an SSL certificate, which will confirm your site will have a secure connection.
Your web visitors will know if your website has a valid SSL connection when they see a padlock symbol next to your web address.
4. Link Building is the Most Difficult Aspect of SEO
Link building is an effective strategy for expanding your digital presence. But it is not the easiest. According to research complied by SEO Tribunal, 65% of marketers think that link building is the hardest tactic to achieve.
Link building is the process where you obtain a link back to your website via various channels. You can build links through guest posting, social media marketing and influencer marketing.
5. SEO Lead Generation Provides a Conversion Rate of 14.6%
Every business needs to understand that SEO, when done right, can attract an average lead generation conversion rate of 14.6%, that’s according to CrazyEgg.
And even though this might not seem impressive on first glance, where you compare it to traditional methods, this conversion rate is significantly higher.
Traditional lead generation methods such as direct mail and cold calling only have a conversion rate of 1.7%.
This means that leads that you generate from SEO campaigns are over 8 times more likely to convert.
Of course, this will greatly depend on the quality of content that you provide.
6. Spending 6 Hours a Week On Social Media Can Increase Online Traffic
A survey by Social Media Examiner has highlighted that marketers who spend at least 6 hours a week on social media marketing, they see an increase in web traffic. That’s according to 81% of marketers.
This statistic just shows that by properly conducting a well thought-out social media marketing campaign, you achieve brand awareness, drive web traffic, and if the content is on point, you can see an increase in conversion.
7. 8 Seconds is The Average Attention Span
This is by far the most alarming statistics for digital marketers. That’s because 8 seconds is not a lot of time.
Keeping this statistic in mind, you need to make sure you front load your content with the most important information at the very beginning. And you need to hook your customer at the very beginning so they’re more likely to read or watch the entire content.
8. Facebook Ad Spend Increases By 47%
This statistic, as reported by AdWeek, helps us to understand the significance of Facebook in reaching a global audience.
Facebook has the highest number of monthly active users at over 2.27 billion users. What’s more, Facebook has the most diverse demographic as well in terms of gender and age range. Pew Research Center’s research report shows that 62% of online men and 72% of all online women us Facebook.
In addition, the Pew Research Center report also shows the quantity of active users on Facebook in different age groups:
- 51% of 13 to 17 year olds use Facebook
- 81% of 18 to 29 year olds use Facebook
- 78% of 30 to 49 year olds use Facebook
- 65% of 50 to 64 year olds use Facebook
- 41% of 65+ year olds use Facebook
9. Nearly 40% of Customers Prefer to Procure From Brands That Are Engaging on Social Media
The above statistic, as retrieved from InfusionSoft, highlights a modern-day consumer trend. Consumers, especially those who are under the age of 35 are more likely to engage with a brand who are active on social media.
This is because social media interaction helps customers in providing feedback about services, and increases the trust of customers by looking at the positive feedback from known people. Social media marketing also helps online visitors to understand the opinions of other individuals who had used the company services before.
10. Articles with Photographs Receive 94% More Views
Marketing with photos is bound to capture the attention of consumers because of the attraction and the ease of information processing. Most companies use well-designed statistical graphs, pictures, tables, diagrams and infograhics to improve content quality, especially on blog posts.
Invest in Social Media, Make Good Content and Get Found On Google
The statistics that are shown above should give an idea of where digital marketing is heading towards.
In essence, digital marketing can be split into three areas: social media, content and SEO. By focusing on these areas, your digital marketing campaigns will have a solid foundation for success.
For more information on how you can improve your digital marketing campaigns, please get in touch with IIEPD. The IIEPD are an accredited digital marketing training provider delivers their course via the person-centred approach.