Privacy on social media is becoming increasingly important.
And Instagram, one of the most active social media platforms, has taken a huge step to protect the privacy of their users.
This week, Instagram has removed the Following Activity tab from the Notifications page, the page you see when you click on the ‘heart’ icon.
Why Has This Been Removed?
A spokesperson for Instagram told Business Insider that the feature was removed because there was little user activity.
“We are removing it because only a small number of people use the Following tab regularly. Additionally, we’ve heard from people that they think the Following tab is a very hidden feature that they don’t find to be very useful, especially when compared to a similar feature like Explore,” the spokesperson told Business Insider.
The other reason, and possibly the main reason, why this feature was due to privacy. The Following tab showed the user activity of the people that you were following. Here, you saw what content was being liked and commented.
And since feature was not used, many users were surprised to find their activity had appeared in someone’s notifications.
Vishal Shah, Head of Product at Instagram, told Buzzfeed News that the Following tab was removed because it was not serving the purpose of Instagram.
“People didn’t always know that their activity is surfacing,” Shah informed Buzzfeed News. “So you have a case where it’s not serving the use case you built it for, but it’s also causing people to be surprised when their activity is showing up.”
Meanwhile, Instagram has launched a new standalone messaging app called Thread, which aims to rival SnapChat’s messaging interface.