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Instagram Bundle (Level 1 and Level 2)

In-depth training For Instagram

CPD Accredited

All our courses meet the standards set by the Continuing Professional Development (CPD), which promotes a healthy and proactive learning culture.

Person-Centred

Through a variety of mediums, including videos and practical learning, the IIEPD provides a learning experience that best suits you. We offer flexible learning where you can learn at your own pace and in your own time.

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What You Will Learn

This course will give you the confidence and skills to create Stories that resonate with your audience. This course will teach you how to:

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Why Learn Instagram Marketing?

With over one billion monthly active users and an engagement rate that is 10 times higher than Facebook, it is no wonder why Instagram has been attracting a lot of attention.

Brands like Red Bull, GoPro, WeWork and Glossier have all taken advantage of the platform and have seen a huge growth in their revenue.

And in this Instagram Marketing course, you will learn how you can too. No matter what size business you are, even if you’re a startup or an SME, this course has been designed so that anyone can learn how to grow both their presence and their revenue on Instagram.

Taught by established Instagram Influencers including fashion influencer Rowan Row who has over 1.1 million followers and has worked with Diesel, Next and Guess, Sophie Stanbury a former reality TV star who owns her own interior design company, Ralph Lauren influencer Annie M and make-up artist Jagota Furtado, this course will guide through the core steps that will help you grow your Instagram profile organically and create engaging content, consistently.

The course will also share advanced strategies on how you use Instagram for eCommerce, how you can expand your reach via Instagram ads, and even show you how you can become your own Instagram influencer as well.

Why Learn With IIEPD?

CPD Accredited

All our courses meet the standards set by the Continuing Professional Development (CPD), which promotes a healthy and proactive learning culture.

Person-Centred

Experienced Tutors

Our trainers are passionate industry specialists with up-to-date knowledge of the latest digital marketing trends.

Something to do with Rating or High Pass rate

100% SATISFACTION GUARANTEED. 30-DAY MONEY BACK GUARANTEE.

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Exclusive Access

World-Class Digital Marketing Resources

The IIEPD is a pioneering international institute in digital marketing training. But we don’t just teach digital marketing, we also want to support your brand’s growth as well.

When you enrol onto a course with the IIEPD and you successfully complete the first level of any course, the IIEPD will provide you with exclusive access to the following digital marketing resources

Influencer Affiliate Program

On completing Level 1 of an IIEPD course, you will automatically join IIEPD’s Influencer Network which will give you the opportunity to work alongside big name brands and gain the opportunity to earn an affiliate commission or create a sponsored posts.

Promote Your Business

For businesses, IIEPD will give you access to their Influencer Network where you can find the right people to promote your product or service. Our network has influencers who have over 1 million followers.

Latest Industry Insights

IIEPD will provide you with the latest insights from industry leaders who share their inside story on their successful journey in digital marketing and their experience of working with influencers.

Access to Subsidised Digital Marketing Services

IIEPD will provide you with special access to subsidised digital marketing services as provided by Pie Analysis. Services include:

Course Tutors

All of the courses provided by IIEPD are taught by highly experienced tutors.

Rowan Row

An Instagram fashion influencer with over 1.1 million followers. Winner of the 2018 Influencer Awards Fashion Category in Monaco.

Sophie Stanbury

An interior designer and Instagram influencer. A former reality TV star who has featured in Ladies of London.

Jagoda Furtado

A fashion, beauty and lifestyle blogger and influencer. Worked with many big name brands including MAC, Huda Beauty and Anastasia.

Annie M.

A fashion, lifestyle and travel Instagram influencer. Worked with Ralph Lauren, Pretty Little Thing and Mateeno.

Lesson Plan

Core Features

Introduction to level 1

Core Features of Instagram

Introduction to the lesson (what they will learn)

How to download and set up your Instagram Account

Walkthrough of Instagram’s Interface

Protecting Your Account

How to upload a picture on Instagram

How to upload a video on Instagram

How to Upload multiple pictures

How to upload a picture story on Instagram

How to upload a video story on Instagram

Becoming familiar with the Instagram Story features

How to Find and Follow Users

How to set Notifications

How to send direct messages

How to add and manage multiple accounts

How to connect other social media accounts

Setting Up Your Instagram For Business

Introduction to the lesson (what they will learn)

Why Switch to a Professional Instagram Account? (Professional)

How to Switch to a Instagram Business Account

How to Switch to a Instagram Creator Account

Instagram Instagram Insights and Quick Replies

Why You Need to Pick a Niche

Interest-based Niche (The Top Performing Niches) and Geographical-based Niche

How to establish a niche

How to Find Key Accounts in Your Niche

How to Change Your Niche

Influencer Example of Changing Niche

Branding and Aesthetics

Introduction to Lesson (What they will learn)

Why Branding and Aesthetics is Key

Choosing the right Instagram Handle

Choosing the right profile picture

Writing the perfect bio

How to Use the Sitelink to Your advantage

Why Content Themes and Aesthetics is Important

Examples of Content Theme

summary of level 1??

Content Strategy & Growth

Introduction to Level 2

Instagram Posts

Introduction to lesson (What they will learn)

Instagram Post: Taking Good Photo

Instagram Posts: Photo editing with Instagram

Instagram Posts: What Kind of Content Can you Post

Instagram Aspect Ratios and Images Sizes

Instagram Post: Maxmise the Caption

Instagram Stories

Introduction to Lesson (what they will learn)

Instagram Stories: What Kind of Content Can Your Post

Instagram Stories: Adding a Link to Your Instagram Stories (Swipe Up)

Instagram Stories: How to Direct Traffic Without Swipe Up

Instagram Story Tips and Hacks: Create a Text Only Post

Instagram Story Tips and Hacks: Tagging Other Users

Instagram Story Tips and Hacks: Google Gboard to Import GIFs and Images

Instagram Story Tips and Hacks: Add Your Brand’s Font to Your Stories

Instagram Story Tips and Hacks: Access More Colours

Instagram Story Tips and Hacks: Add a Glow to Your Emojis

Instagram Story Tips and Hacks: Hide Your Hashtags

Influencer Example Case Study

Examples of How Brands Are Using Instagram Live

How to Create a Highlight Real

IGTV

Introduction to lesson

What is IGTV

How to Create Your IGTV Channel

Examples of Brands Using IGTV

IGTV Best Practices

Content Schedule

Introduction to Lesson

Why Have a Content Schedule

How to Create Consistent Content for Your Content Schedule

Organic Outreach and Growth

Introduction to lesson

Understanding the Importance of Hashtags

How to Use Hashtags on Instagram Posts

How to Use Hashtags on Instagram Stories

How to Use Hashtags on IGTV

Why Engagement is So Important: Shout Outs

The Don’ts of Instagram Engagement

Building Engagment with Shoutouts

How to do Shoutouts with Instagram Posts

How to do Shoutouts with Instagram Stories

How to do Shoutout with Instagram TV

Why Engagement is So Important: Engaging with the Accounts You Follow

Building Engagement with the Accounts Your Following

The Power of Commenting on Instagram Post

Developing Relations via Story Posts

Instagram Influencer Marketing

Introduction to lesson

What is Influencer Marketing, How is Instagram Different

The Cost of Working with an Influencer

Find and Approaching Influencers: Finding Key Influencers in Your Niche

Find and Approaching Influencers: Be Wary Instagram Influencer Marketing Fraud

How to Work With Instagram Influencer

summary of level2?

Advance Instagram Marketing

Introduction to Level 3

Advanced Instagram Strategies

Intro to this lesson

Instagram Algorithm

Instagram SEO: What is Instagram SEO? (Alt Text on Instagram)

Instagram SEO: How to Add Alt Text

Instagram SEO: Tips on Writing Effective Alt Text

How to Create Video Content That Captivates

Instagram eCommerce

Introduction to this lesson

Instagram Checkout

Instagram Shopping with Facebook: What it is

Instagram Shopping with Facebook: How to Set Up

Instagram Shopping with Facebook: Tagging Products on Posts and Stories

How to Boost Sales Through Instagram

How to Become an Influencer

Intro

How Make Yourself an Instagram Influencer

Instagram Influencer Best Practices

How to Verify Your Instagram Account

sumary of level 3?

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With over one billion monthly active users and an engagement rate that is 10 times higher than Facebook, it is no wonder why Instagram has been attracting a lot of attention.

Brands like Red Bull, GoPro, WeWork and Glossier have all taken advantage of the platform and have seen a huge growth in their revenue.

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Why Train With IIEPD?